21st Century Renaissance Man

May 29, 2013

What You Can Do About the Penguin 2.0 Update

With Google’s new Penguin 2.0 update, many small businesses were dinged hard for “thin” or “spammy” backlinks and poor site crawlability. Those affected are clamoring for some sort of clear cut strategy to avoid more penalties in future updates. They feel that they can’t be competitive without blackhat techniques when their companies have only a small operating SEO budget. But there’s a better solution.
The best source for quality backlinks is online buzz. People will share things they are captivated by, particularly images and video. A short, budget minded, professionally produced video package can run anywhere from $800-$5000 dollars (depending on design medium, e.g. animated, pro shot, etc.), but the results can be immediate and lasting. They’ll also change the way you think about online marketing and search engine optimization efforts.
What was GEICO before the Caveman? Or DollarShaveClub.com before their viral video blitz? Answer: practically invisible. Even mega corporations roll-out viral video inspired advertisements on television and online to spark new activity. A small business owner may not be able to afford traditional air time, but luckily for us, Youtube remains as free as the sidewalk.
Our team at Side 2 has access to years of professional film production experience, a recording studio, and entertainment writers. Let us make your next viral video campaign a hit! Don’t fear the Penguin when you can put sunglasses on it.

May 24, 2013

Professional SEO Services Are Becoming More Valuable

A recent Search Engine Land article, in conjunction with a Portent study, shows that Google is tightening the belt on link quality. Now, if 50% or more of a site’s incoming links are deemed to be spam, those sites will be penalized. While Search Engine Land appears to be casting this trend in a negative light, claiming that 4 of the Web’s top 50 sites are in danger of being penalized under the new criteria, SEO professionals should take heart from all this. It’s not uncommon for SEO newcomers to fall into old blackhat advice or sign up for services that generate nothing but spam links. By pursuing higher standards, Google is making the work of optimizing and maintaining a site that much more valuable. It should be well established that simply accruing links will not help your ranking, but there is now a growing demand for managing existing backlinks, ensuring that sites are not being referenced by harmful sources. As Google’s Penguin updates continue to alter the landscape, the true cost of owning, operating, and optimizing a website will come down to the creativity and tenacity of its webmasters.