21st Century Renaissance Man

May 29, 2013

What You Can Do About the Penguin 2.0 Update

With Google’s new Penguin 2.0 update, many small businesses were dinged hard for “thin” or “spammy” backlinks and poor site crawlability. Those affected are clamoring for some sort of clear cut strategy to avoid more penalties in future updates. They feel that they can’t be competitive without blackhat techniques when their companies have only a small operating SEO budget. But there’s a better solution.
The best source for quality backlinks is online buzz. People will share things they are captivated by, particularly images and video. A short, budget minded, professionally produced video package can run anywhere from $800-$5000 dollars (depending on design medium, e.g. animated, pro shot, etc.), but the results can be immediate and lasting. They’ll also change the way you think about online marketing and search engine optimization efforts.
What was GEICO before the Caveman? Or DollarShaveClub.com before their viral video blitz? Answer: practically invisible. Even mega corporations roll-out viral video inspired advertisements on television and online to spark new activity. A small business owner may not be able to afford traditional air time, but luckily for us, Youtube remains as free as the sidewalk.
Our team at Side 2 has access to years of professional film production experience, a recording studio, and entertainment writers. Let us make your next viral video campaign a hit! Don’t fear the Penguin when you can put sunglasses on it.

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